What is it?
Advergame is the practice of using
video games to advertise for a product. Since mobile phones are
becoming more and more popular, and are mostly equipped with the
latest technologies, then brand-owner will have a new TV-like
audience who would like to pass some of his time behind his mobile
phone. Actually cell phones have one big advantage over all other
tech gadgets, which is that we carry them whereever we go! So
approaching users through their small screens will prove to be
efficient.
How is it done?
Suppose that you have a big brand and you would like to
increase the awareness of the users about your brand. This technique
works mostly if your audience are teens who are familiar with the
use of cellphones or any user who doesn't have a big difficulty in
working with cell phone (no tech phobia). The idea is to take one
big title that prove to be selling well, rebrand it under your
brand, then offer it for free to your end-users. It's a win-win-win
situation. The users will be happy to receive something for free.
The brand owner will be happy as there's a considerable increase in
the awareness of the brand and their new products. We will be happy
to provide you with good service!
Interested, what shall i do?
Please email us at contact(at)zgroup-mobile.com. We will be more
than happy to help you.
